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该项目荣获2020CLB中国领先商业创新奖·跨界营销类铜奖。


LILY商务时装携手中国国家地理,跨界呈现特别合作系列,打造中国首套以人文地理为主题的商务时装。从山川湖海到珍奇动物,此次合作收录中国的人文地理风貌,并邀请风格主理人宋轶演绎#山水如衣#和#奇珍世界#两大系列。本次合作全案,由G Project策划、创意及执行呈现。


本次跨界合作以服装作为载体,解构中国人文地理。#山水如衣#自然系列选取中国云南元阳梯田及加舒布鲁木冰川,于触感细腻的面料上展开演绎;#奇珍世界#动物系列则将大熊猫、藏原羚等中国生灵收录,结合服装设计,巧妙描绘惟妙惟肖的日常和生活场景。化山水为衣,与奇珍同行,为中国女性描摹出独具中国风韵的形象,塑就特有的文化品格。





Joining hands with Chinese National Geography, Lily Collection has presented us a special series of business outfits which is the first set themed as human geography in China. From mountains, rivers and seas to rare animals, these outfits have exhibited the cultural and geographical features of China. Besides, we invited Song Yi as the stylist of 2 series # Landscape On Me & # Marvelous World. In this case, G Project has assisted Lily with planning, creativity and execution.


This collection has deconstructed Chinese human geography and then demonstrated it on the clothes. # Landscape On Me comes from the Terrace in Yuanyang, Yunnan, China, and the Gasherbrum,it has been transformed on delicate fabric. # Marvelous World turns rare animals,such as the panda and the procapra picticaudata into sources of inspiration. With mountains, rivers and rare animals on the clothes, Chinese women are able to show unique Chinese charming image and cultural character.




LILY x CNG 跨界合作视频