AHAVA, a time-honored Israel brand, whose products are originated from the mysterious Dead Sea with the power of skin therapy. However, AHAVA still remains an underrepresented skin care brand though it has been affiliated to Fosun Group. For now, it’s an urgent to reinvent AHAVA as a premium brand based on its Dead Sea gene.
AHAVA, which means LOVE in Hebrew, it is the only company allowed to exploit the Dead Sea resources. All products are extracted from 4 elements in the Dead Sea, water, salt, mud and alga. G-Project has decided to amplify those technology and natural elements to achieve the brand upgrading. In the future, AHAVA, the legend of the Dead Sea, will gradually redefine its brand through several marketing and seedings and present quality goods for our consumers.