As the concept of energy bar (nutritional supplementary snack) was new to the China market, GP curated and implemented a series of events for BE-KIND to educate its potential consumers.

GP chose to expose BE-KIND in a marathon game, with consistent visual aids such as marathon-themed poster, on-site booth, direction signage,  and co-branded supply station etc, to strengthen the product function in a highly relatable scene.

Afterwards, GP drove and realised BE-KIND’s corporation with Keepland, which allowed the brand to reach out further to its argeted consumers in a relevant scene, and build up the brand image/ reputation/ recognition as a must-have product for fitness activities.