美国运通作为上海大师赛荣誉赞助商，为高端卡持卡会员带来独家的网球观赛VIP体验，期待通过与高端人群契合的网球场景拉升品牌认知度。

2024年，美国运通邀请中国职业网球运动员张之臻作为大师赛合作伙伴，结合中国男网一哥张之臻的赛场内外日常，为美国运通的顶级卡种白金卡/黑金卡背书。

G Project根据品牌方需求，围绕国内关注度最高的网球赛事——上海大师赛，针对核心网球人群和观赛人群，用张之臻讲了一个自在享受全球旅行的故事。

刚刚赢得奥运会混双银牌的张之臻，还要迎接多项赛事的挑战，G Project远赴纽约，与美国运通本部团队合作，争分夺秒，在海外高效地完成拍摄。职业网球运动员的世界赛程，也是环球旅程，我们基于百夫长白金卡两大核心权益：高端酒店与百夫长贵宾厅，呈现张之臻赛场内外的各种“白金时刻”，两支短片在上海大师赛上传播，强化高端卡权益认知。

同时，G Project还配合大师赛，打造了运通专属品牌空间和互动活动，带来专属观赛体验，进一步巩固了美国运通的品牌心智。

SHANGHAI, 2024 — As the honorary sponsor of the Shanghai Masters, American Express is proud to offer exclusive VIP tennis experiences to its premium cardholders, aiming to enhance brand recognition among the upscale audience through the sport of tennis.

This year, American Express has partnered with Chinese tennis star Zhang Zhizhen, fresh from his Olympic silver medal, to endorse the brand’s Platinum and Centurion Cards. G Project has crafted a narrative around Zhang’s global travels, highlighting the perks of American Express’s高端 hotel and lounge access, and sharing his “Platinum Moments” through two short films at the Shanghai Masters.

G Project also designed an exclusive brand space and interactive activities for the tournament, further strengthening American Express’s brand presence and offering an unparalleled viewing experience for card members.