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苏格登品牌宣布推出全球免税渠道全新特别版「丰味花园」系列,该系列由四款风味不同而又充满活力的威士忌组成:璀杏经典、蜜金双桶、逸香三桶和馥御四桶,以大自然的节气为灵感打造而成 。


G Project完成本次发布会的所有创意、设计和体验执行,在上海嘉佩乐酒店,与媒体达人和消费者一起进入「丰馥秘境」 。结合苏格登品牌的「三慢缓酿」等核心丰味工艺展示,与所有来宾一起,开启了一场坐落于上海都市中的「慢」妙感官体验。


通过多维感官体验 ,呈现该系列带来多维感官体验,其酿造过程匠心与灵感。每一瓶威士忌都反映了自然与工艺之间的和谐 。其四款产品都蕴含着来自特定的产区或地区所带来的感官及味觉记忆 。







The Singleton brand announces the launch of its new special edition ‘Garden of Abundance ’ series in the global travel channel, which consists of four distinct and vibrant whiskies: RADIANT SPRING GARDEN, GOLDEN AUTUMN ORCHARD, EXOTIC SPICE GROVE, and DEEP FOREAST RICHES, all inspired by the natural seasons.


G Project is responsible for all the creativity, design, and experience execution for this press conference, held at the Capella Hotel in Shanghai, where media influencers and consumers were invited to enter ‘ A TIMELESS JOURNEY OF MULTI-SENSORY INDULGENCE’. Combining the Singleton brand’s core flavor craftsmanship of ‘Slow Maturing in Three Steps’, all guests were invited to embark on a ‘slow’ sensory experience nestled in the heart of Shanghai’s urban landscape.


Through multi-sensory experiences, the series presents the craftsmanship and inspiration of its brewing process. Each bottle of whisky reflects the harmony between nature and craftsmanship. All four products contain sensory and taste memories from specific production areas or regions.