农历新年之际，MAX&Co.推出2025新春限定系列，深挖东西方文化共有的蛇的美好寓意：自由、灵动、智慧、好运，针对中国市场打造更贴近核心市场、核心客群的全渠道创意传播内容。

G Project结合品牌自由闲适的意大利奢牌基因，洞察独属于中国新年的营销场景与文化符号，以“Open Up 绽放”为主题，深刻传播“绽放蛇年，每刻皆庆典”的主张。从品牌中国本土面孔的遴选到极具感染力的情绪描绘；从浓情相聚场景的打造到仪式感传统习俗的融合，以象征无限可能的“MAX”焕新穿搭新思路，以象征情感联结的“&”焕醒心底对春节的温情记忆，呼吁捕捉并庆祝新年中每一刻珍贵美好瞬间，成功为品牌打造出品效合一的本土化新年营销内容。

On the occasion of the Lunar New Year, MAX&Co. launches the 2025 Spring Festival limited series, delving into the shared positive connotations of the snake in both Eastern and Western cultures: freedom, agility, wisdom, and good fortune, to create omnichannel creative communication content that is closer to the core market and target audience in China.

G Project, combining the brand’s free and easy Italian luxury brand genes, insight into the unique marketing scenarios and cultural symbols of the Chinese New Year, with the theme of “Open Up”, deeply communicates the proposition of “Blooming in the Year of the Snake, Every Moment is a Celebration”. From the selection of the brand’s local Chinese faces to the highly infectious emotional depiction; from creating warm gathering scenes to integrating traditional customs with a sense of ritual, it refreshes the new way of dressing with the “MAX” symbolizing infinite possibilities, and awakens the warm memories of the Spring Festival in the heart with the “&” symbolizing emotional connections, calling for the capture and celebration of every precious and beautiful moment in the New Year, successfully creating a localized New Year marketing content that is both effective and efficient for the brand.