瞄准Z世代“追星+零食社交”双重需求，借势檀健次“六边形战士”的全能形象与粉丝昵称“多多”的情感联结，将零食体验与明星IP深度绑定，传递“家门口的零食乐园”的品牌理念。


以“多多零食乐园”为核心场景，檀健次化身食趣玩家，通过“次元穿梭”与品牌IP袋袋兔趣味互动：粉丝召唤“多多”手势触发“小炭火”弹出，AR特效呈现多个彩蛋，将明星特质转化为可玩、可分享的消费仪式感。


裸眼3D悬浮货架技术，虚实交互打破广告边界；结合檀健次舞蹈特长设计“解锁零食盲盒”手势舞挑战，激发抖音超2亿次UGC互动，实现流量裂变。檀健次真人与 3D 形象配合默契，通过趣味情节、鲜活表情动作，激发观众对品牌的强烈兴趣，成功提升 “好想来” 品牌辨识度与产品吸引力 。

Targeting Gen Z's dual demands for "idol engagement + snack-centric socialization" (2025 trend data from Baidu Consumer Report), the campaign harnessed Tan Jianci's "hexagon warrior" persona (referencing his versatile talents) and the emotional resonance of his fan nickname "Duoduo". This strategically fused snack experiences with celebrity IP, embodying the brand concept of "a snack wonderland at your doorstep".

Centered on the "Duoduo Snack Paradise", Tan Jianci transformed into a "Snack Adventure Guide", interacting with the brand mascot "Bunny Pouch" through dimensional crossovers. Fans activated AR easter eggs (e.g., "Little Ember" snack explosions) via signature "Duoduo" hand gestures, converting star charisma into interactive, shareable consumer rituals.