2020 上海国际广告奖·最佳场景营销

2020 上海国际广告奖·最佳投影媒体

2020 非凡奖·银奖



To launch Lays’ limited sakura-flavoured chips and create a social buzz for the event, GP created a unique experience embracing traditional sakura elements and modern technology, inspired by the beauty of the flower and its extreme delicacy.

From the product packaging, the sakura themed artistic space, to fashion items co-branded with UGG, every costumer was thrilled by non-stop surprising arrangements and immersed into a journey to sakura appreciation. The awareness and exposure of the campaign was maximised through the communication of celebrity guests, KOL and fans. It boosted the sales record and enhanced the brand image.